How to Find Amazing Deals in the Housing Market

Dated: July 14 2025

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One thing about me: I love helping my buyers find a great deal on a home. While the real estate market can feel competitive, I’m here to tell you that there are still incredible opportunities out there—if you know where to look.

Here’s how I uncover the hidden gems and deal-worthy properties that could be your next dream home:


1. Contract Cancellations: The Hidden Opportunity 🏷️

Not every home sale makes it to closing, and when contracts fall through, it often creates an excellent opportunity for savvy buyers.

  • What to Look For: Homes listed as “Back on Market.” These are properties where a previous deal didn’t work out, often because of financing issues or inspection concerns.
  • Why It’s a Deal: Sellers are often more motivated to close quickly and may be willing to negotiate on price or terms. Many times, these homes are even listed at a lower price than their original asking price.
  • Pro Tip: Jump on these quickly—being proactive can make all the difference.

2. Homes with Higher Days on Market (DOM): Time is Your Ally 😴

When homes sit on the market for an extended period (usually 45+ days), it often signals an opportunity for negotiation.

  • What to Look For: Properties that have been sitting due to overpricing, poor-quality photos, or the need for some updates.
  • Why It’s a Deal: Sellers often feel pressure to reduce the price after a home has been on the market too long, opening the door for lower offers or more favorable terms.
  • Pro Tip: An experienced agent can spot overlooked potential and help you see the value behind a lackluster listing.

3. Builder Closeouts: New Construction Bargains 🏗️

Builders aim to sell homes as quickly as possible, so when a project is nearing completion, they’re often eager to offload remaining inventory.

  • What to Look For: Move-in ready new construction homes or developments nearing their final phase.
  • Why It’s a Deal: Builders may offer incentives like discounts, upgrades, or even credits toward closing costs to finalize the sale.
  • Pro Tip: Ask about promotions or builder-specific financing options—they could save you thousands.

4. Motivated Sellers: Timing is Everything 📅

Life happens, and sometimes sellers are in a position where they need to move quickly.

  • What to Look For: Clues like “must sell” in the listing, or information from your agent about the seller’s circumstances (e.g., job relocations, divorces, or estates).
  • Why It’s a Deal: Sellers in urgent situations are often willing to negotiate on price, closing timelines, or repairs.
  • Pro Tip: A good agent will do their homework and provide insight into the seller’s situation to help you make a competitive, yet strategic offer.

5. Hidden Gems: Diamonds in the Rough 💎

Not every deal screams “deal” on paper. Sometimes, the best opportunities are hiding in plain sight.

  • What to Look For: Homes with unusual layouts, outdated finishes, or in less trendy neighborhoods—but with strong structural integrity and fixable issues.
  • Why It’s a Deal: These homes may be overlooked by other buyers but offer great value for someone willing to make cosmetic upgrades or take on minor projects.
  • Pro Tip: Focus on properties where improvements can be made within your budget. With the right upgrades, you could build equity quickly.

 

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Michelle Wright

Hi my name is Michelle Wright, I'm a Real Estate Agent with Signature Premier Properties. I live in Huntington with my husband, Cory, our son Mason & our dog Nikki.  I have been in the real e....

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